Last week we talked about music Performance Royalties, and how you, as a media creator, might have to deal with it. In short, if an artist is from a big music label, they can command specific contracts that grant them the right to royalties. However, most artists get residual royalties through something called a PRO, or Performance Rights Organization. This has little impact on you, or your creations, as they only take revenues generated by the organizations who benefit from the audience hearing the music. In most cases, it only requires you to fill out a cue sheet to the PRO.
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You might see the term PRO, or Performance Rights Organization when shopping for music on Bard, Pond5, or any number of music licensing sites. What is this and how does it affect how I buy a song for my video production? The “Performance Rights Organization” label added to certain artists might sound like a bit of legal wrangling that most video editors and creators don't want to deal with, especially considering royalties are something most video creators might want to avoid. Fret not. It’s actually way less complicated than it might seem at face value.