You might see the term PRO, or Performance Rights Organization when shopping for music on Bard, Pond5, or any number of music licensing sites. What is this and how does it affect how I buy a song for my video production? The “Performance Rights Organization” label added to certain artists might sound like a bit of legal wrangling that most video editors and creators don't want to deal with, especially considering royalties are something most video creators might want to avoid. Fret not. It’s actually way less complicated than it might seem at face value.
